In accordance with the announced amendments to the legislative framework of the Republic of Serbia, changes to the Consumer Protection Act are expected to be adopted during 2025. These amendments aim to enhance consumer protection, particularly in the context of the digital market and online commerce.
One of the key novelties introduced by the proposed Law is the obligation for traders to, when displaying a reduced price of a product or service, also indicate the previous price, i.e., the lowest price applied within the previous 30-day period. This measure aims to prevent deceptive advertising and ensure transparency in communicating prices to consumers.
Additionally, the Law provides for stricter control over product and service reviews on online platforms. Traders will be obliged to ensure the authenticity of user reviews to prevent manipulation and ensure that comments come from genuine consumers, not employees or other interested parties.
To align with European standards, the proposed amendments include implementing the provisions of Directive (EU) 2019/770 concerning contracts for the supply of digital content and digital services. These changes are intended to increase legal certainty when concluding contracts in the digital environment and to improve consumer protection against internet fraud. Consumers purchasing in any of the European Union member states will be able to report abuses via a dedicated website.
The proposed amendments to the Law also provide for stricter penalties for traders who fail to comply with the conditions for advertising discounted prices, including the possibility of imposing fines ranging from RSD 500,000 to RSD 2,000,000 for legal entities, and from RSD 50,000 to RSD 150,000 for responsible persons within legal entities.
For additional information or consultations, the Tasić & Partners team is at your disposal.